Висвітлення сучасних питань соціально-економічного розвитку національної та регіональної економіки
Національний університет "Полтавська політехніка імені Юрія Кондратюка"
Methodological foundations of a universal approach to business communication language analytics based on large language models
The article substantiates the feasibility of using large language models (LLMs) as a fundamentally new tool in business-oriented language analytics tasks. Unlike traditional rule-based approaches and dictionary methods, which are characterized by low flexibility and limited ability for contextual interpretation, as well as classical machine learning algorithms that require large volumes of labeled data and quickly lose relevance in a dynamic business environment, LLMs provide comprehensive multiparametric analysis of communications. Their scientific novelty lies in the ability to integrate semantic, contextual, and emotional dimensions of interaction, while also taking into account industry-specific features without the need to develop narrowly specialized models. The study systematizes applied tasks of language analytics implemented through LLMs, including automatic dialogue summarization, script compliance control, intent identification, thematic tagging, sentiment analysis, lead qualification, upselling and cross-selling opportunity detection, handling of interrupted communications, and customer satisfaction analysis. For each task, universal prompts with dynamic parameters are proposed, enabling adaptation of instructions to the specifics of individual business domains. Particular emphasis is placed on three sectors with critical dependence on language analytics — automotive dealerships, healthcare institutions, and banking services. This approach makes it possible to combine the standardization of analytical procedures with domain-specific detailing for each industry. The practical value of the study lies in the development of a unified methodological framework for integrating LLM-based language analytics into CRM systems, quality control modules, management dashboards, and regulatory reporting. The use of dynamic parameters ensures both universality and scalability of the approach, opening prospects for its application in a wider range of business areas where client communication is a key factor in ensuring unit economics efficiency and enhancing enterprise competitiveness.
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Macroeconomic analysis of the structure and dynamics of Azerbaijan’s non-oil sector
This paper presents a comprehensive macroeconomic and econometric analysis of the structural transformation and growth dynamics of Azerbaijan’s non-oil sector amid heightened global market volatility and the strategic push for economic diversification. Drawing on quarterly data from 2017 to 2025, the study explores changes in GDP composition, sectoral investment trends, and their macro-level interactions. The regression results confirm a robust positive effect of non-oil GDP growth on total GDP, while foreign investments exhibit a moderate yet negative short-term impact. The findings highlight the increasing significance of the non-oil sector as a key driver of sustainable, inclusive, and shock-resilient economic development in Azerbaijan. The paper emphasizes the importance of investment structure and institutional quality in shaping long-term economic outcomes. Policy implications suggest that strengthening domestic value chains and reducing import dependence are crucial for enhancing the sector’s contribution to national growth.
Main directions of economic development of the republic of Azerbaijan
Economic development refers to growth and changrs in the economy of any country. This process can occur in many areas, such as industrial development, expansion of the labor market, and improvements in technology. The min directions of economic development for Azerbaijan are based on different, different priorities. This includes increased investment in industry, energy development, improvements in technology and education. Also, the development of the labor market plays an important role. Having chosen the path of independent and development, the future economic development of Azerbaijan mainly depends on the implementation of appropriate and systematic economic reforms. In addition to these, the state faces the problems of strengthening foreign trade relations and increasing economik efficiency. The resolution of the mentioned matters depends significantly on the expansion of favorable foreign trade relations that are in line with the country`s national interests. In trade relations, based on the achievements of scientific and technical progress, it is required to produce competitive products and services and ensure free access to international markets by using technologie more effectively. In general, determining directions for improving foreign trade relations is of great practical importance. The adoption of new laws in the economic field, the adaptation of Azerbaijan`s economic laws to European standards and other legislaative initiatives not only ensured the national development of our country, but also deepened its integration with the countries of the world and created favorable opportunities for access to European markets. On the other hand, the policy of economic revival and reintegration in the liberated territories has opened a new stage in the economic development of Azerbaijan. In these territories, reconstruction work based on the concepts of "smart village" and "smart city", the use of alternative energy potential and the economic integration of regions are bringing new dynamics to the country's economy. From this point of view, the topic is of great relevance not only from economic, but also from social and geopolitical aspects. Research conducted on this topic makes a valuable contribution to the scientific substantiation of the country's socio-economic policy, the refinement of strategic planning and the formation of a national development concept. Thus, the relevance of the topic "Main directions of economic development of the Republic of Azerbaijan" stems from its theoretical and practical significance, as well as its strategic importance for the future development of the country.
Study of foreign experience in providing public services in the field of tourism: implementation possibilities for sustainable development
The article examines the foreign experience of organizing public services in the field of tourism using the examples of France, Italy, Spain, Estonia and Portugal. It is shown that public tourism services include administrative, information, regulatory and digital services aimed at developing territories, improving the quality of life and creating a competitive tourism product. The key models based on the concepts of smart tourism, public-private partnership and sustainability orientation are highlighted. The challenges of implementing international practices in Ukraine are outlined, taking into account the consequences of the war, in particular the destruction of infrastructure, lack of funding and institutional fragmentation. Prospects for the use of digital platforms, community-based tourism and European support mechanisms for the restoration and modernization of the tourism sector of Ukraine are identified.
EU member states in times of global turbulence
In the context of global transition, the issue of the balanced growth and a more unified, integrated EU turns into an existential challenge to the regional bloc. The goal of the paper is to analyze the dynamics of the nominal GDP per capita of the EU nations, as well as to examine the dynamics of the ratio of the GDP per capita of the individual EU countries to the average GDP per capita in the EU with the aim of coming up with suggestions in terms of reducing the differences existing between the levels of the socio-economic development within the EU. To achieve the goal, various methods have been used, including those of the experts’ assessments, comparative analysis, tabular representation, logical generalization, etc. The data for the analysis is taken from the official site of the UNCTAD. The results show that there is still significant differentiation in the state and dynamics of development among the EU nations. The dependence of the implementation of the principle of the supremacy of the EU law over national law on the formation of a common identity of the citizens in the union is justified. In the context of preserving national identity in the regional bloc, decisions taken at the level of the regional organization that may give advantages to some member states at the expense of other member states, which are at the basis of equalizing the development of the countries, may exacerbate tense relations within the regional union. The existence of a common identity levels out the national characteristics of the member states of the bloc and thus makes such tensions in relations between them impossible. It is substantiated that in order to improve the cohesion of the EU nations it is necessary to pay special attention to the effectiveness and the quality of the functioning of the EU supranational governing bodies, which should be guided by the interests of the union as a whole, rather than the interests of individual, in particular, the most powerful nations of the union. The strengthening of supranationality in the EU is directly dependent on the formation of a common identity for the bloc, which will become the basis for the formation of the union’s sovereignty as a single entity, rather than a mechanical sum of the sovereignties of individual member states. At the same time the EU currency system needs further development, with the euro zone expanding to all the EU member states and the euro becoming more widely used in international settlements, strengthening its position as a global reserve currency.
Updating information as an element of economic security for enterprises
The article describes the retrospective development of the concept of «information» and transformational changes in understanding its meaning in scientific discourse. The role of information in ensuring the functioning of economic systems is identified, which consists in its use as a resource for enterprise management, a strategic basis for an innovative economy, a factor in marketing and competitiveness, and a resource element for enterprise development. It has been established that in the current economic conditions, information is a basic resource for enterprises, ensuring the effective management of other types of production resources. The role of information in the economic activity of enterprises is specified, in particular as a strategic intangible resource that covers a certain amount of data useful for enterprise management about its internal processes and external environment, which, in conditions of increased risks of activity, ensure effective management decisions, the formation of competitive advantages, and the stability of the enterprise. The concept of asymmetric information theory has been adapted to the functioning of domestic markets. It has been determined that information asymmetry in Ukrainian markets is exacerbated by military actions, in particular by provoking a high level of uncertainty in business activities, entrepreneurial risk, increasing information gaps between partners, and distorting the information environment through intensive disinformation and propaganda. The priority of timeliness of information in determining the value of economic information as opposed to technical information has been established. The essence of the concept of «information security» has been identified and it has been established that it can be applied to the state, society, individual citizens, and enterprises. It has been determined that the information security of an enterprise strongly correlates with its economic security, since any management decisions in the economic activities of enterprises are based on information; their qualitative characteristics and effectiveness will directly depend on the quality of the information on the basis of which they were previously adopted.
Socio-economic efficiency of using low-code platforms in digital marketing of higher education institutions
The paper examines the socio-economic efficiency of low-code platforms in higher education digital marketing in Ukraine. Based on a systematic literature review and functional analysis of leading low-code/no-code (LCNC) platforms (Bubble, Adalo, Tilda, Microsoft Power Apps, Make.com), three implementation scenarios are proposed for institutions at different digital maturity levels. A quantitative evaluation methodology (cost savings, conversion changes, time-to-market) is presented and illustrative calculations are provided for each scenario. Findings indicate that with adequate information security and IT governance, low-code solutions significantly increase marketing effectiveness and reduce development costs in the short term. The paper offers practical recommendations for HEI leadership and marketing teams on platform selection, process organization, and risk mitigation.
Systematization of threats to the enterprise personnel security under conditions of global instability
This research addresses critical challenges facing personnel security in Ukrainian enterprises amid unprecedented global instability and military confrontation. The study develops a comprehensive multilevel systematization framework identifying and analyzing threats operating across global, national, and organizational dimensions while highlighting their synergistic interactions. Contemporary enterprises face compound vulnerabilities from geopolitical turbulence manifested through targeted talent extraction from strategic sectors, transnationalization of labor markets intensifying competition for specialists, and divergence of digital competencies creating gaps between international requirements and actual skill levels. The investigation reveals alarming mass labor emigration patterns, with over six million displaced Ukrainian workers fundamentally disrupting workforce demographics. National-level threats include vocational training degradation, demographic crisis with negative population growth, shadow economy expansion, labor market militarization, and institutional dysfunction in personnel management frameworks. At the microeconomic level, enterprises confront acute personnel shortages, cultural-value transformations altering motivation hierarchies, internal security crises involving espionage and sabotage, psychoemotional burnout from prolonged stress, organizational disengagement including quiet quitting, and digital risks compromising information security. The research identifies integral threats emerging at operational intersections, including structural deformation of human capital, value-cultural fragmentation across generations, and systemic vulnerabilities at boundaries between global actors and national frameworks. Findings demonstrate conventional isolated approaches prove insufficient for contemporary challenges. The investigation argues for integrated management strategies synchronizing state institutions, business entities, and civil society while incorporating early warning systems. Practical implications emphasize adaptive management models, security-oriented corporate cultures, and professional cohesion amid multifactor disruptions, providing actionable frameworks for strengthening organizational resilience during military and post-conflict periods.
Improving the tax burden on small and medium-sized businesses in Ukraine: strategic guidelines in the conditions of martial law
This article examines the theoretical-methodological and practical aspects of improving tax burden on small and medium enterprises (SMEs) in Ukraine under martial law conditions. The research addresses the critical importance of optimizing fiscal policy for SMEs, which constitute the backbone of Ukraine’s economy, representing 99.98% of all business entities, providing 74% of employment, and generating 64% of added value. The study analyzes the current state of tax regulation for SMEs, revealing significant variations in tax burden depending on the chosen taxation system. Statistical data demonstrates that average tax burden for entities operating under the general taxation system reaches 41.5% of added value, while for single tax payers it constitutes 27.3%. Sectoral analysis reveals substantial disparities: maximum rates are observed in financial services (46.2%), industrial production (44.7%), and construction (43.1%), while minimum rates characterize agriculture (22.8%), IT industry (25.4%), and retail trade (28.6%). The research methodology combines quantitative analysis of statistical data with assessment of international best practices. Special attention is given to the territorial distribution of tax burden, which shows concentration of highest rates in the capital region (43.2%), Dnipropetrovsk (42.1%), and Kharkiv (41.8%) oblasts, while the lowest rates are characteristic of Chernivtsi (32.4%), Ternopil (33.7%), and Zakarpattia (34.2%) oblasts. The study evaluates the effectiveness of government support programs implemented during the war, including the "5-7-9" lending program, grant initiatives, employment stimulation measures, and deregulation policies. Analysis reveals that only 49% of SMEs utilize available support instruments, indicating significant potential for improvement in accessibility and communication strategies. Key findings demonstrate that Ukrainian SMEs have shown remarkable resilience during the war, with 91% of enterprises resuming operations after the initial shock. However, challenges remain in optimizing tax burden to balance fiscal needs with business development stimulation. The article proposes strategic directions for improvement, including development of reliable digital tax administration infrastructure, implementation of inclusive digital platforms for taxpayer services, creation of transparent dispute resolution mechanisms, and establishment of adaptive tax burden systems that consider SME specifics in the context of digital economy transformation. The research concludes that successful tax policy reform requires building trust between the state and entrepreneurs through creation of an effective digital tax ecosystem that ensures transparency, speed, and security of tax operations while minimizing transaction costs and enhancing business confidence in the tax system.
Successful implementation of omnichannel strategies in apparel retail: preconditions and outcomes
The article presents a comparative analysis of omnichannel strategies in apparel retail, focusing on LC Waikiki, Sinsay, and INTERTOP. It examines how integrating online and offline channels affects financial performance, customer loyalty, and operational efficiency, with managerial implications for the Ukrainian market. Omnichannel is framed as a key driver of digital transformation, enabling seamless journeys and competitive advantage. The research identifies prerequisites for adoption: digital maturity, sustained IT investment, and CRM platforms that unify customer data across touchpoints. Despite implementation costs and the lack of unified standards, the shift strengthens financial resilience and customer-centric management. The companies illustrate distinct trajectories: LC Waikiki couples an extensive store network with Click & Collect and loyalty programs; Sinsay emphasizes mobile-first design, rapid experimentation, and deep integration with Instagram and TikTok; INTERTOP focuses on localized assortment, advanced CRM scenarios, and ongoing app expansion. Beyond description, the article proposes a conceptual model of enterprise–consumer interaction showing how consolidated data flows support personalized communication, demand forecasting, and supply-chain optimization—from order orchestration and store fulfilment to reverse logistics. The model posits consumer experience as the core mechanism linking integration to sustained performance. Benchmarking indicates higher basket value, stronger retention, and lower logistics costs. Satisfaction indicators (NPS, CSAT) rise when personalization depth, delivery predictability, and frictionless returns are prioritized. The findings clarify how omnichannel adoption supports competitiveness amid digital transformation and market turbulence. Despite constraints—uneven infrastructure and budget pressures—the Ukrainian apparel retail sector shows steady progress toward international practice, especially in data governance and last-mile options. The results can guide refinement of business models with emphasis on financial sustainability and operational adaptability to shocks. Ultimately, the study argues that omnichannel retailing is not a passing fashion but a strategic necessity for long-term viability, loyalty, and disciplined, data-driven execution in the digital economy.
Modern trends in organizational management for achieving sustainable development: green course and innovations
The article considers the issue of managing organizations in the context of transition to sustainable development and implementation of the principles of the green course. The relevance of this topic, due to global environmental challenges, is substantiated. The need to introduce innovations to increase the efficiency of resource use is proven. The main challenges are considered: air pollution, water resources, biodiversity loss, waste accumulation and climate change. It is emphasized that these problems affect all sectors of the economy, in particular agriculture, logistics, manufacturing and financial markets, which necessitates their consideration during strategic planning. Special attention is paid to the European Green Deal as a comprehensive strategy for sustainable development, which provides for decarbonization, resource efficiency and social inclusion. The role of innovations, in particular alternative energy, in achieving environmental goals is revealed, using the example of the Botievka WPP and the Tyligul WPP, as well as the use of artificial intelligence by the Kernel company to optimize agricultural production. It is emphasized that the combination of environmental responsibility and an innovative approach ensures competitiveness, long-term sustainability and the ability of companies to function effectively even in crisis conditions. Practical examples of the implementation of environmental and innovation strategies are analyzed using examples of domestic and international companies that demonstrate effective integration of the principles of sustainable development into the corporate governance system. The role of the experience of the European Union is determined, in particular within the framework of the European Green Deal initiative. The formation of a new managerial mindset focused on the balance between economic efficiency, innovation and environmental sustainability, the possibility of combining business goals with responsibility to society and the environment is considered.
Classification, principles, and determinants of the valuation of digital intellectual assets of the university
The article explores the methodological aspects of the digital transformation of the economy and universities, focusing on how higher education adapts to digital technologies. Digitalization is identified as a key driver of economic, social, and educational development, opening opportunities for learning, research, and management. The study highlights the role of mobile platforms, interactive teaching, and electronic services in improving access to resources, fostering individualization of learning, and enhancing management efficiency. It emphasizes the need for strategic planning and institutional support to ensure sustainable development. The findings confirm that digitalization changes the structure of the educational process, improves quality, and strengthens university competitiveness in a globalized environment.
Team management by a modern manager: from models to practice
The article analyses the evolution of approaches to organizing teamwork in management activities, considering contemporary challenges that necessitate a rethinking of the role of the manager in the context of digitalization. Based on the disclosure of classical models (Tuckman, Belbin, Drexler-Sibbet), a systematic approach to team formation and development is proposed. This made it possible to reveal teamwork as a modern management technology, which, in conditions of high uncertainty and limited time, allows making management decisions and ensuring the stability of organizations. It has been proven that effective team functioning in the modern organizational environment is possibly provided that: taking into account the stages of team interaction development (time is needed for its creation and the efforts of the leader), distribution of roles according to R. Belbin (identification of strengths and weaknesses), and definition of clear tasks for the team (for its creation and functioning).
Integration of ESG criteria into the strategic management system of agribusiness enterprises
The article analyzes the integration of ESG strategy into global ratings, in particular, which characterize the level of uncertainty of sustainable development, the level of uncertainty of world trade policy. The presented graphical analytical studies reflect the ratings and the status of ESG strategy implementation and assess the impact on the components of environmental, social, and management aspects on the development of both European and South and North American countries. In addition, the value of the sustainable development uncertainty index assessment indicator is generalized, which allows us to assess the level of risks and the associated uncertainty, to assess how much instability in the external or internal environment can affect the achievement of ESG goals. The dynamics of the profitability level of agricultural enterprises over the past ten years was analyzed, which made it possible to assess the impact on the level of achievement of individual strategic goals of sustainable development. Based on the conducted studies, the content of the structural elements of ESG strategy and the motives and prospects for their implementation into the management system of agribusiness enterprises are summarized. In particular, it was determined that the integration of ESG criteria will allow agribusiness enterprises not only to minimize environmental and social risks, but also to create added value through the implementation of innovative technologies, attracting investments and increasing reputational capital. For Ukrainian agricultural enterprises, a promising direction is the implementation of structural elements of the ESG strategy to enhance investment attractiveness in the post-war period to restore the potential of business structures in the agricultural sector. In particular, through the environmental component, it is possible to implement practices for the rational use of natural resources, reduce greenhouse gas emissions, optimize the waste management system and switch to renewable energy sources; the social aspect will focus on ensuring safe working conditions, developing human resources, supporting local communities and adhering to the principles of fair labor policies; the managerial (corporate) component includes increasing the transparency of business processes, forming ethical standards of corporate behavior and implementing effective risk management mechanisms.
The social and psychological context of the concept of management
The article considers the modern concept of management as a complex socio-psychological system that goes beyond purely technical and organizational aspects. The authors analyze the relationship between management activities, interpersonal relationships in the organization, group dynamics, and key motivational factors. Particular attention is paid to highlighting the social influence of the manager, his leadership qualities, the role of corporate culture and effective communications in creating a favorable and productive management environment, and ensuring adequate personnel security. The study focuses on revealing the peculiarities of interaction between managers and subordinates, the mechanisms of forming group norms, team cohesion, and the influence of organizational culture on employee behavior. Concepts explaining the psychological nature of motivation and its impact on improving work efficiency are considered. The critical need to integrate deep psychological knowledge into modern management practice for an adequate understanding of human behavior in an organization is justified. The importance of emotional intelligence as a key competence of a manager, which allows them to effectively manage their own emotions and understand the feelings of subordinates, is investigated. It is emphasized that leadership in the context of social psychology is not only about authority, but also about the art of inspiring and mobilizing people. This approach focuses not only on formal authority, but also on interpersonal interaction and the psychological mechanisms underlying influence. It is argued that in the context of social psychology, leadership is not so much a set of functions as a social process of influence, which is determined by the psychological characteristics of the leader and followers, group dynamics, and situational factors. Specific approaches and recommendations are proposed for improving management practices, taking into account psychological factors, which will contribute to increasing the innovation, flexibility, and overall competitiveness of the organization in the context of dynamic market changes.
Institutional transformation of the construction sector in the context of investment risks
The article examines the terminological and institutional aspects of the development of the construction sector in Ukraine, which are of great importance for the formation of the modern regulatory and economic framework of the industry. The approaches to the use of the term "complex" in construction, which is traditionally used in three formats: as a component of the name of a construction object, as a separate type of object and as a launch complex, are analyzed. The discrepancy between the widespread use of the term in practice and its regulatory definition in current documents is emphasized. A comparative analysis of the concepts of "launch complex" and "construction queue" is carried out, which allows us to more clearly determine the specifics of project documentation and the procedure for commissioning objects. Particular attention is paid to the characteristics of the construction sector as a component of the economic system, its relationship with the construction market and the investment environment. The key actors of the construction market are identified: investors, customers, contracting organizations, manufacturers of building materials, machine-building enterprises and research institutes. The infrastructure of the construction market, which includes banks, exchanges, investment companies, auditing and consulting structures, is analyzed. The destabilizing factors of the functioning of the industry are emphasized: low investment attractiveness, imperfect regulatory framework, shortage of highly qualified personnel, dependence on imported equipment and materials. The article substantiates that effective development of the construction sector is possible only under the condition of a comprehensive institutional transformation, which includes modernization of the regulatory framework, improvement of the quality of education and professional training of personnel, creation of a favorable investment climate and stimulation of domestic production. It is proved that the construction complex should become a flexible and integrated system that combines public, social and commercial interests, which will allow Ukraine to reach a new qualitative level in the construction sector and ensure its competitiveness in the international market.
Social responsibility of brands during the war period: ethics and strategic decisions
During wartime, brands transcend their traditional market roles and become active agents of social, economic, and humanitarian transformation. The full-scale war in Ukraine has fundamentally shifted public expectations toward businesses, demanding not only the provision of quality products and services, but also genuine social responsibility, support for the military, involvement in humanitarian initiatives, job preservation, and ethical communication. In this context, corporate social responsibility evolves beyond conventional PR or philanthropy into a strategic framework for long-term brand positioning, rooted in ethical dilemmas and heightened societal sensitivity. This article explores the role of brand social responsibility as a vital component of strategic brand management during military conflict. It synthesizes theoretical foundations developed by H. Bowen, A. Carroll, M. Porter, and P. Kotler, and contextualizes them within the realities of wartime Ukraine. Based on analysis of international and domestic case studies − including Airbnb, Uber, Silpo, Nova Poshta, ATB, and Rozetka − the article outlines successful strategies of CSR implementation, emphasizing the importance of transparency, consistency, and authentic engagement. Furthermore, the paper highlights key ethical challenges brands face in wartime: decisions to cut ties with aggressor-state partners, balancing publicity with sincere aid, and prioritizing moral values over short-term profits. The article identifies both effective and unsuccessful examples of brand responses, illustrating the reputational risks of inaction or opportunism. In conclusion, CSR in wartime must become an integrated, systemic element of strategic brand management − not an occasional reaction. Brands that respond ethically, act promptly, and align with societal needs will not only maintain resilience but also contribute to national recovery and sustainable development.
Methodological approaches to cost management as a tool for planning and ensuring competitiveness
One of the key elements of effective management in a modern organization is the decision-making process, during which the overall policy and strategic directions of enterprise development are determined. Within this framework, cost management becomes a crucial mechanism, since it provides the rational use of available resources, creates the economic foundation for stable growth, and ensures the strengthening of competitive advantages in the marketplace. Cost management should not be perceived exclusively as a reduction of expenditures, which may lead to undesirable consequences such as a decrease in production volumes or deterioration in product quality. Instead, it should be approached as a systematic and methodological process aimed at optimizing the structure of costs, ensuring their efficient allocation, and maximizing the return on resources throughout all stages of the production cycle. An important dimension of this process is forecasting and planning, which enable enterprises to anticipate fluctuations in the external environment, to adapt production strategies to market dynamics, and to minimize potential risks. The application of advanced methodological approaches to cost management enhances the quality of managerial decisions, improves accounting and control systems, and establishes a more reliable toolkit for implementing both innovative and long-term strategic objectives. Furthermore, cost management should be viewed as an integrated instrument that combines planning, forecasting, monitoring, and evaluation functions. This integrated approach not only contributes to the achievement of higher economic efficiency but also provides enterprises with sustainable opportunities to maintain and strengthen their competitive positions under conditions of growing globalization, technological transformation, and market uncertainty. Тhe methodological foundations of cost management require constant improvement, taking into account modern business practices and the increasing role of innovation in economic processes. Enterprises that effectively integrate forecasting and planning mechanisms into their cost management strategies gain significant advantages, as they are better equipped to respond to challenges, ensure resource optimization, and achieve long-term competitiveness in dynamic market conditions.
The role of quality management in the construction sector: analysis and application in the context of Azerbaijan
This article explores the economic importance of quality management within Azerbaijan’s construction sector, alongside the current methodologies employed in the sector. Achieving success in modern construction projects goes beyond mere technical execution; it fundamentally depends on efficient resource utilization, reduction of material wastage, and ensuring projects are completed on schedule and within budget. Meeting these goals requires the implementation of systematic and well-structured quality management practices. The study analyzes investment patterns in the construction sector over a specific timeframe, revealing a 50-75% growth in investments since 2000, which has enabled the adoption of advanced technologies and globally recognized quality management frameworks. The results highlight the vital role these systems play in strengthening the financial resilience of construction companies, optimizing resource allocation, mitigating risks, enhancing customer satisfaction, and facilitating the successful delivery of future projects. The example of PMD Projects LLC, a subsidiary of the prominent Azerbaijani construction company PMD Group LLC, demonstrates that adherence to international standards like ISO 9001:2015 significantly contributes to operational excellence and helps cultivate a positive investment environment. This strategy encompasses not only technical quality but also emphasizes social responsibility and environmental sustainability. Ultimately, the article contends that embedding quality-driven management practices in the construction sector should be considered a strategic element in Azerbaijan’s economic growth strategy, calling for ongoing adoption of comprehensive and institutionalized quality frameworks.
Social networks as a driving force of societal transformation: opportunities, risks, and regulatory challenges
Amid the era of digital globalization, social networks have become one of the most powerful forces shaping contemporary social, political, and economic dynamics. Objectives of the article to examine the role of social networks as a driving force of societal transformation, identify their beneficial and adverse impacts, and outline optimal approaches to their governance. The research adopts an interdisciplinary methodology that integrates content analysis, comparative assessment of international regulatory frameworks, and statistical evaluation of empirical data. The results demonstrate that while social networks enhance the democratization of communication, support the growth of small and medium-sized enterprises, and promote cultural integration, they simultaneously exacerbate the risks of disinformation, political polarization, and privacy violations. The analysis highlights that the most effective regulatory strategies combine governmental oversight, platform self-regulation, and independent algorithmic auditing. The findings and recommendations of this study provide valuable insights for academics, policymakers, and industry practitioners seeking to design ethically sound and socially responsible approaches to managing digital communication ecosystems.
Labor relations and state policy on non-discrimination in the field of tetanus: a modern view of a young scientist
One of the most pressing and acute problems of modern society in Ukraine is the issue of discrimination. The main aspects that it covers are, in particular, restrictions on a person on such grounds as gender, race, origin, language and culture, health status, age, nationality, political beliefs and religion, as well as many others. This problem is most noticeably felt in the labor sphere, since discrimination on various grounds has a great impact on equality in employment opportunities, working conditions, equal pay and prospects for professional growth. The purpose of the work is to analyze the sectoral principles of labor law, study the problems of discrimination in the labor sphere, develop views on this basis, crystallize positions to ensure equality and freedom of labor. The study of the problem is studied using a system of methods of scientific knowledge: induction, deduction, comparison, systemic method, generalization.The article is devoted to the study of the peculiarities of labor relations, taking into account the key industry principles of labor law. The authors focus their attention on the issues of non-discrimination in the sphere of labor, freedom of labor as the basis for stable labor relations. The analysis of these issues is examined, among other things, in the light of state policy in Ukraine regarding non-discrimination in the labor sphere, as an effective and fundamental basis for respecting human rights, and participants in labor relations in particular. In the article, young scientists highlight interesting views on the mentioned problem, which is the subject of research in the work.The authors conclude that these can be positive actions, or so-called positive discrimination, aimed at supporting socially vulnerable groups of the population, which will ensure fairer employment conditions and contribute to the development of an inclusive society. However, effective counteraction and prevention of discrimination is possible only with a comprehensive approach to its solution, which combines legal mechanisms, educational activities and positive actions.
State digital traceability model for food products of micro and small businesses in e-commerce context
The article presents the state conceptual model of digital traceability «Trek.Food», which integrates the platforms «Diia.Business», «Diia.Inspector» and QR-identification tools into a unified control ecosystem. A digital verification architecture for production and storage facilities has been developed, enabling real-time audits of compliance with HACCP standards, supported by risk-based regulatory analytics. Mechanisms for dynamic QR safety certificates have been introduced as digital passports for product batches, shifting the focus of state control from the business entity to each specific product batch. A methodology of cyclical digital oversight is proposed, enabling automatic inspections and corrective actions through a single digital environment triggered by electronic transactions or consumer QR-code scans, thus enhancing accountability across supply chains. The model reduces regulatory burden, minimizes the need for physical inspections, increases transparency, and builds consumer trust in online food sales. The integration of staff digital competencies and the implementation of a reputational monitoring system further promote voluntary compliance with safety standards. Ultimately, the model ensures flexible state oversight and facilitates simplified access for small food businesses to online markets.
Service quality meets patient loyalty: the strategic role of standardization in healthcare management
The article examines various tools and strategies for strengthening trust and satisfaction in healthcare through the implementation of certified quality standards. It identifies two primary directions: personalization and empathy in patient care, as well as standardization and the use of formalized evaluation instruments. Using Scopus and VOSviewer analyses, the study highlights the multidimensional impact of quality standards on patient perception of service quality, staff motivation, transparency, and overall institutional trust. Empirical survey results confirmed that certification significantly enhances patient trust, satisfaction, and long-term loyalty. Additionally, the article reviews leading international standards, outlines common barriers and challenges to their implementation, and presents global case studies emphasizing patient-centered approaches, effective communication, and digital tools as essential elements for comprehensive and sustainable loyalty management in healthcare organizations.
Inclusive development as a strategic guideline for the modernization of Ukraine’s national economy
The article examines inclusive development as a key strategic guideline for the modernization of Ukraine's national economy amid socio-economic transformation and external instability. Inclusive development is viewed not only as a socially oriented model of economic growth but as a comprehensive concept that combines the principles of sustainable development, social justice, effective institutional governance, and equal access to economic opportunities. The study analyzes scientific approaches to interpreting inclusivity, presents the results of a comparative analysis of domestic and international experience, and identifies the main factors hindering the achievement of an inclusive development model in Ukraine. The essence and role of institutional, financial, and social mechanisms in ensuring inclusive modernization are revealed, and the necessity of transitioning to a new type of economic policy focused on achieving a balance between economic efficiency and social responsibility is substantiated. The directions of state intervention are systematized to expand economic participation of the population, reduce inequality, ensure regional balance, and increase access to high-quality public goods. The paper also proposes a system of indicators for monitoring the effectiveness of inclusive reforms, which allows for an objective assessment of the effectiveness of inclusive development policy at the national level. It is concluded that it is appropriate to integrate inclusive principles into Ukraine's strategic economic planning documents, which will create the foundation for fair, sustainable, and comprehensive economic growth. In light of the challenges posed by war, demographic shifts, and rising inequality, the study emphasizes the urgency of embedding inclusivity into the national development agenda. Only by prioritizing human-centered policies and addressing structural barriers can Ukraine achieve a resilient and future-oriented economic trajectory.
Public-private partnership as a catalyst for entrepreneurship and social innovation
The article examines public–private partnership as a mechanism for intensifying entrepreneurial activity and advancing social innovation under conditions of globalization and digital transformation. The research problem is the lack of an integrated view of how institutional interaction between the public and private sectors translates into entrepreneurial outcomes and socially relevant results beyond traditional infrastructure logic. The aim is to assess the potential of public–private partnership to stimulate entrepreneurship and social innovation by means of bibliometric mapping of the scientific field and a systems interpretation of the revealed structures. Methodologically, the study applies bibliometric cartography of Scopus publications using VOSviewer (overlay and network visualizations) in combination with a systems approach that distinguishes institutional-legal, financial-organizational, innovation-entrepreneurial, educational-knowledge and sectoral subsystems. The mapping identifies a two-core configuration connecting public–private partnership with entrepreneurship via innovation, five stable thematic clusters, and three robust cross-cluster trajectories. Temporal layering indicates a shift from predominantly institutional and sectoral applications toward an emphasis on social value, sustainable development and social entrepreneurship. The findings also underline sectoral moderation: domains with established accountability and legitimacy regimes (notably health and transport) yield more predictable results, while high-uncertainty areas require more flexible contractual solutions and broadened success indicators. For Ukraine, the results substantiate the priority of institutional support: unified standards for project preparation and assessment, model contracts with clearly specified risk profiles, widened competitive access, blended-finance instruments, and transparent reporting with social metrics - measures that increase the likelihood that partnership impulses will materialize as innovation, new business opportunities and durable societal effects in recovery and smart-specialization agendas.
Public–Private Partnership in a Cluster Format as an Instrument for Developing the Circular Bioeconomy in the Regions of Ukraine
The article explores the institutional foundations of circular bioeconomy development, with a particular focus on the synergetic interplay between cluster policy and public–private partnership (PPP) mechanisms. The research emphasizes that the circular bioeconomy represents a multidimensional paradigm aimed at integrating sustainability principles into production and consumption models, while simultaneously strengthening innovation capacity and regional competitiveness. Special attention is given to the role of clusters as institutional mediators that connect small and medium-sized enterprises, research institutions, and public authorities, thereby facilitating knowledge transfer, coordination of value chains, and the development of innovative business models. The study synthesizes findings from recent international literature and policy documents of the European Union, highlighting that clusterization in Central and Eastern European countries has proven to be an effective tool for advancing regional entrepreneurial ecosystems and accelerating the transition to a circular bioeconomy. Furthermore, Northern European scholars underline the significance of “green development trajectories,” where clusters serve as mechanisms of institutional coordination in processes of ecological modernization. In this context, PPP arrangements are analyzed as powerful instruments for building circular infrastructure, mobilizing private investments, and ensuring efficiency in industrial waste management and bioresource utilization. In the Ukrainian case, the research outlines the potential of agricultural clusters to become drivers of post-war economic recovery and regional restructuring. It is argued that agro-bioeconomic clusters may serve as platforms for integrating local producers, scientific organizations, and municipal authorities into coherent regional ecosystems capable of enhancing resilience and ensuring sustainability. International reports and strategic foresight studies also point to the necessity of designing institutional roadmaps that combine cluster policy with PPP mechanisms to scale up the bioeconomy and integrate Ukraine more closely into the European circular economy framework. The findings provide both theoretical and practical contributions. From a theoretical perspective, the article expands the conceptual understanding of cluster policy as an institutional basis for fostering innovation-driven transitions in the bioeconomy. From a practical standpoint, the study offers applied recommendations for regional policymakers, local governments, and business stakeholders regarding the design of governance tools and partnership models that can accelerate the implementation of circular bioeconomy strategies. The results may be used for developing regional sustainable development strategies, formulating policy measures for industrial symbiosis, and elaborating roadmaps for circular transition in Ukraine and beyond.
Regional fragility in the context of sustainable development: factors, methods, and the case of Ukraine
This article explores the concept of regional fragility and the methods used to assess it. It identifies key factors contributing to regional fragility, including political instability, economic vulnerability, and security risks. Special attention is given to the Fragile States Index (FSI), which is calculated based on four core dimensions: cohesion, economic performance, political stability, and social well-being. The study emphasizes the potential for adapting individual components of the FSI to the regional level of analysis and presents an assessment of regional fragility across Ukraine. The research includes a visualization of the ranking results for the ten most vulnerable regions and provides a rationale for selecting these specific oblasts for in-depth analysis. Furthermore, the article outlines the indicators used to calculate an integrated fragility index tailored for regional evaluation within the framework of sustainable development. The article provides a detailed overview of the conceptual framework for understanding regional fragility in the context of sustainable development. It introduces a methodological approach for quantifying fragility using adapted indicators from the Fragile States Index. The methodology includes both quantitative and qualitative approaches, combining statistical analysis with structured indicator-based evaluation. Particular emphasis is placed on the use of composite indices and multi-criteria decision-making methods to ensure a comprehensive assessment of regional fragility. The article also reviews the role of international organizations such as the Fund for Peace, the OECD, and the World Bank in developing and applying fragility assessment frameworks. These global practices serve as a foundation for adapting tools to the Ukrainian context and enhancing the relevance of regional policy responses. The study also highlights the spatial disparities in regional vulnerability across Ukraine. By integrating global practices with localized data, the research offers a practical tool for policymakers and regional planners. A separate section is devoted to analyzing international practices in assessing regional fragility. The value of this study lies in its methodological contribution—adapting national-level fragility assessment tools to the regional context, thereby enhancing the analytical capacity for sustainable regional development planning.
Taxes and cross-border cooperation in the system of state regional policy
This article explores the pivotal role of taxation and cross-border cooperation in the development of an effective state regional policy in Ukraine, focusing on their impact on sustainable regional growth and economic integration. The study provides a comprehensive analysis of the current state of Ukraine’s national legislation concerning taxation, particularly its implications for regional development, and evaluates the mechanisms facilitating cross-border interactions between Ukrainian regions and neighboring countries. It identifies critical challenges, including the uneven distribution of tax revenues across regions, which often exacerbates economic disparities, and the limited integration of cross-border initiatives into the broader framework of regional governance. These issues hinder the potential for balanced regional development and economic cohesion. A significant focus is placed on the effects of decentralization reforms on local budget formation through tax revenues. The article examines how decentralization has empowered local authorities to manage fiscal resources more autonomously, yet it also highlights the persistent challenges of ensuring equitable tax distribution and efficient resource allocation. Furthermore, the potential of cross-border cooperation is analyzed as a strategic tool for attracting foreign investments, fostering economic growth in border regions, and promoting cross-border trade. The study delves into the mechanisms of coordination between local governments, state institutions, and international partners, emphasizing the importance of collaborative frameworks in achieving regional policy objectives. Special attention is given to the alignment of Ukraine’s tax policies with European standards, particularly in the context of cross-border cooperation. This alignment is crucial for enhancing Ukraine’s integration into the European economic space and ensuring compatibility with international fiscal practices. The article proposes actionable measures to strengthen the legislative framework, including reforms to optimize tax revenue distribution, enhance fiscal transparency, and support cross-border initiatives through targeted funding and policy incentives. It also underscores the importance of interregional and international agreements in bolstering the economic potential of regions, particularly those along Ukraine’s borders.
Driving forces of the labor factor in the context of ensuring the economic development of the region
The article examines the labor factor as one of the key factors of economic development of socio-ecological-economic systems of all levels. Its driving forces of extensive and intensive nature that affect regional economic development are determined. The indicators of the specific weight of the working-age population, the size of the labor force, the employment rate of the population, the working time fund of one full-time employee (person-hours) are recognized as extensive. The indicators of labor force quality and labor productivity are recognized as intensive. The state of labor resources in the regions of Ukraine on the eve of a full-scale invasion of a neighboring country is analyzed. Negative trends in the labor sector were identified that developed by 2022 and intensified in the context of a large-scale military invasion of a neighboring country in 2022-2025.The high level of economic potential of industrial enterprises in the context of opportunities for creating added value is critically important for the national economy of Ukraine and budget formation at all levels, as well as the formation of the country's export industrial potential. At the same time, the industrial sector of the economy traditionally employs qualified workers, who, unfortunately, are being dispersed during the protracted military aggression of a neighboring country against Ukrainian society.It is noted that the regions with the highest level of labor potential have become front-line and suffer the greatest losses under the influence of military operations. Attention is focused on the low level of labor productivity in Ukraine, achieved over the past twenty years, in comparison with neighboring states and states with experience of post-war reconstruction. It is noted that the deterioration of the demographic situation in Ukraine is one of the most critical consequences of the armed aggression of a neighboring country, the impact of which will be felt by all spheres of life of Ukrainian society for a long time. It is generally accepted that if most losses during hostilities are in human capital, then post-war recovery is slower than in cases where mainly physical capital is destroyed.