Фінансовий ринок України: сучасні виклики та іновації

Nelia Volkova; Valeriia Volkova

doi:10.26906/EiR.2025.4(99).4163

Authors

Nelia Volkova Vasyl’ Stus Donetsk National University https://orcid.org/0000-0003-3790-3636
Valeriia Volkova Vasyl’ Stus Donetsk National University https://orcid.org/0000-0003-1539-6194

DOI:

https://doi.org/10.26906/EiR.2025.4(99).4163

Keywords:

financial market, banking sector, corporate governance model, insurance, digital transformation, lending, remote servicing, financial services, strategy, financial inclusion, innovation, financial infrastructure, Fintech ecosystem

Abstract

The article examines the threats and challenges of the financial market of Ukraine and their overcoming by introducing innovations to ensure sustainable economic development. The emphasis is on the banking sector, which is the largest and most developed segment of the financial market of Ukraine. The changes that have occurred in the banking system in order to enable the accumulation and redistribution of financial resources, maintain the stability of the national currency, and increase the liquidity of banks are studied. The results of the transformation of the banking system of Ukraine in conditions of uncertainty are demonstrated using the example of JSC "Sens-Bank". The implementation of an updated corporate governance model in connection with the transition of the financial intermediary to the group of state-owned banks in 2023 is justified, which allowed ensuring the stability of the institution's activities in conditions of Russian aggression, laying the foundation for its further development within the state-owned banking sector of Ukraine, identifying new approaches to the bank management system, paying attention to reputational risks and the efficiency of asset use. The need for financial intermediaries to introduce innovative technologies into their activities is proven. It is noted that the innovative model of providing financial services by a bank should be based on an analysis of the current state and proposals for innovative banking products for the future. It is substantiated that the update of the Financial Market Development Strategy is the basis for the transformation of the financial sector for the development and post-war recovery of the country's economy. The strategic goal of state-owned banks during the war and after its end is focused on the gradual reduction of the state's share in the capital of banks, the introduction of specialized state NFIs. The importance of building an effective Fintech ecosystem to increase the attractiveness of the financial market is substantiated. The measures proposed in the article will contribute to the sustainability of financial intermediaries in the domestic market and open up new opportunities for their integration into the EU market space.

Author Biographies

Nelia Volkova, Vasyl’ Stus Donetsk National University

PhD in Economics, Associate Professor

Valeriia Volkova, Vasyl’ Stus Donetsk National University

PhD in Economics, Associate Professor

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