Classification, principles, and determinants of the valuation of digital intellectual assets of the university

Natalia Bobro

doi:10.26906/EiR.2025.3(98).3908

Authors

Natalia Bobro Private Higher Education Establishment “European University” https://orcid.org/0009-0003-5316-0809

DOI:

https://doi.org/10.26906/EiR.2025.3(98).3908

Keywords:

digital intellectual assets, valuation, digitalization, digital university, digital transformation

Abstract

The article explores the methodological aspects of the digital transformation of the economy and universities, focusing on how higher education adapts to digital technologies. Digitalization is identified as a key driver of economic, social, and educational development, opening opportunities for learning, research, and management. The study highlights the role of mobile platforms, interactive teaching, and electronic services in improving access to resources, fostering individualization of learning, and enhancing management efficiency. It emphasizes the need for strategic planning and institutional support to ensure sustainable development. The findings confirm that digitalization changes the structure of the educational process, improves quality, and strengthens university competitiveness in a globalized environment.

Author Biography

Natalia Bobro, Private Higher Education Establishment “European University”

Ph.D., Doctor of Philosophy, Director of the Digital Department European University, Director of the “NooLab & AI” Scientific Laboratory of the European University

References

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